It’s about ladies taking control of their own bodies and sexual well being. On this patriarchal society the place the ability structure between men and women is linked to the ”purity ideology,” most Korean women be sure that to distance themselves from sexually energetic ladies and as a substitute feign inexperience and näiveté. Men typically performs plough cultivation, but during intervals of excessive demand women pitch in with agricultural duties of planting, harvesting and transporting. This characteristic creates an invisible barrier against girls, indoctrinating them into believing that condoms are solely the property of males, a unhappy actuality that pushes ladies additional away from this market at every step. Even in the US, a society that is considered to be profoundly sexually liberal, many people are still uncomfortable with girls carrying condoms. In keeping with a survey by the World Health Organization, not solely do greater than 60 percent of Korean ladies not use any contraception in any respect, many also rely on their sex companions for start control; they do not independently sustain with contraception and even insist on their companions utilizing condoms. The reluctance toward utilizing condoms is rooted in cultural biases. Following these design rules, SAIB attempts to dilute gender biases and shift the male-dominant image promoted by current sexual wellness merchandise available in the market.
The brand SAIB and its design are extensions of the company’s mission to destigmatize detrimental perceptions round women’s sexual wellness and around women exercising sexual company. SAIB has chosen to make use of this new technology of pink in its branding and packaging, because it perfectly aligns with the company’s design route: embracing femininity while redefining it. If you happen to recall the Interlude, Walker miscites the Encyclopedia of Sleep while making this assertion in Why We Sleep. She informed Spin: “We live in a really repressed society, and i deal with erotic themes. The point I attempt to make is: Why ought to we really feel ashamed of our sexuality?”. Moreover, lingering gender-primarily based double standards make the issue far more difficult. VW says that a few of its automobiles emit extra CO2 in actual use than in tests. SAIB avoids creating extravagant advertising and marketing hype for its product and especially works to get rid of the use of exaggerated rhetoric in its message.
It is a simple but trendy design and message that resembles feminine beauty brands as a substitute of current sexual wellness manufacturers, using verbal and visual expressions that resonate with girls and the problems most related to them. Introducing itself as an “intimate cosmetic for sexual nicely-being,” the brand helps female empowerment with a mission to “embrace one’s own sexuality by normalizing the perception of sexual wellness merchandise, redefining them as a pure and wholesome a part of life and of beauty care.” The brand aims to defy gender-based double requirements and to promote extra autonomy for girls by providing higher, healthier, safer and girls-friendlier alternate options. SAIB believes that shopping for, carrying, utilizing, and talking about sexual wellness merchandise must be something women are proud, instead of ashamed, to do. A progressive South Korean cosmetics brand is working to tackle this drawback by creating merchandise which can be designed by and for women. The foremost condom manufacturers in the Korean market immediately are produced and designed solely for male shoppers. However, in a context the place the product is made completely with male shoppers in mind who value sexual pleasure more than feminine well being and safety, condom companies often only care about the intercourse appeal of their product and have no interest in avoiding substances that is perhaps dangerous to girls.
However, the burden of preventing pregnancy has long fallen on girls in Korean society, who typically have to turn to more critical strategies such as the morning-after pill or abortion. Korean women are thus prepared to go to many lengths to avoid this type of slut-shaming, even when it means bearing the burden of unsafe sex. It excludes any type of discussions wherein speak about sexual well being and or wholesome relationships. SAIB merchandise will be bought in standard drugstores, health and beauty shops and comfort stores, in addition to in more specialized locations where girls feel comfortable exploring the products. That is one other case of the introduction being extra attention-grabbing than the story. The Doppler impact occurs when a moving object emits one thing, on this case sound waves. There is substantial anecdotal proof that a healthy diet and plenty of train – good things for any of us in our highly charged lives – stabilizes a number of the hormone drop for men. Everything in regards to the condom, from its branding to its bundle design to its tone of communication, is geared towards men. Being excluded from the branding and advertising and marketing of condoms has left Korean girls more vulnerable to unwanted pregnancy and STDs, until now.
